NAIFA-Los Angeles members have worked with local and state elected representatives to get official recognition of September as Life Insurance Awareness Month (LIAM). The City of Los Angeles, County of Los Angeles, and California State Senate have all issued resolutions or certificates recognizing NAIFA and LIAM.
The Senate Certificate of Recognition, signed by Senator Anthony J. Portantino of the 25th District, says, "On behalf of the California State Senate, I join the Los Angeles community in recognizing Life Insurance Awareness Month. I thank you for your efforts to share the importance of planning ahead. Your work to encourage lifelong financial planning is truly commendable."
NAIFA partner Life Happens created Life Insurance Awareness Month, and NAIFA strongly supports efforts to promote the benefits of life insurance during September and all year long. LIAM provides a great opportunity for everyone to shine a spotlight on life insurance products and highlight their importance in a comprehensive financial plan.